Carbon “Footprints”
How might we create an entry-point to caring about the environmental impact of our food choices and habits?
I designed a visual intervention to explore how we might nudge people toward making a more sustainable choice. The language is carefully crafted to avoid guilt-tripping and doesn’t expect the consumer to suddenly cut out beef but rather choose the next best alternative from where they stand.
Because one step sideways in the aisle can mean one step forward in choosing sustainability.
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Generated 50 ideas for provotypes and this one came to life.
